Released on: October 23, 2007, 9:49 am

Press Release Author: Mukesh Bansal

Industry: Consumer Services

Press Release Summary: Myntra, a consumer internet start-up aimed at revolutionizing
the personalized gifting and merchandise space in India, announced today that it has
secured seed funding from Erasmic Venture Fund and a few other angel investors.

Press Release Body: Myntra, a consumer internet start-up aimed at revolutionizing
the personalized gifting and merchandise space in India, announced today that it has
secured seed funding from Erasmic Venture Fund and a few other angel investors. As
part of the investment, Erasmic has nominated one member to the board of directors.
Sasha Mirchandani of Mumbai Angels has also joined the board. The funds will be used
for procuring advanced technology for on-demand printing, scaling up the operations,
and undertaking new marketing initiatives. "We believe that these funds will help us
significantly improve the customer experience and offer best quality personalized
merchandise in India" says Myntra CEO Mukesh Bansal.
Myntra launched its beta website www.myntra.com in May this year and has undertaken
various initiatives to significantly enhance its operational capabilities and online
user experience. Myntra now has a fast-growing designer community which has enabled
it to publish thousands of unique designs on its website. The company was self
funded until now and has built the basic foundation before procuring external
funding in this round.

About Myntra
Myntra Designs is an online marketplace for on-demand consumer products where people
can easily find and create unique, personalized and creative merchandise like
T-Shirts, Mugs, Calendars, Keychains, Diaries and other items. They have various
customization tools, easily navigable user interface and a vibrant community of
designers which enables them to provide a one-of-its-kind offering in India.
Myntra's core team comprises of 5 IIT/ IIM graduates with extensive experience in
building software products in multiple domains. A large number of them have worked
for start-ups in bay area and India.


Web Site: http://www.myntra.com

Contact Details: Myntra Designs Pvt Ltd, # 114, Sector 2, HSR Layout, Bangalore -
560034
Ph: +91-80-6454 8960,61,62,63